Investing in Property

Property investment is not to be undertaken lightly. As with all forms of investment, it has its risks. An investment property is much like a small business in itself, and all such ventures require time and effort, as well as bringing a series of legal and moral obligations regarding the condition of the property and the treatment of the tenant. If you have an investment property, you will need to fill out a self-assessment tax form, so you will most likely need professional financial advice. Such are the complexities that an article like this can barely scratch the surface, and if you take one message from this piece, it should be to find out much more before you go into property investment.

Why Invest in Property?

All investments are about making a return on your money, and property is no different. Property is ‘tangible’ – a real bricks and mortar place you can look around – in a way that other investment products, like shares or bonds, are not. We live in houses, we’ve looked for them, so we have a degree of intrinsic understanding about what makes a desirable home. And, the current climate not withstanding, we generally perceive that homes now are worth more than they were 10 years ago. While these are all good reasons as to why property investment is appealing, the real financial reasons for considering property as an investment are hardly alluded to here. To understand property investment more thoroughly requires the introduction of some technical terms.

Percentage yield

This is the amount of money that an investment generates against the cost of buying that investment, expressed as an annual percentage. For example, if you buy a flat for £100,000, and rent it out for £500 per month, that’s a rental income of £6000 per year, which is 6% of £100,000. This gives a direct point of comparison with other investment options, from government bonds and stocks and shares, to just putting the money in the bank. Property yields are reasonably easy to forecast, because there are always comparable rental properties available to gauge what tenants will ay for your particular kind of property – but it’s important to recognise that if the property is empty, even for only a few weeks, the actual yield will be lower than it seems. Knowing the rental market, and estimating for periods of vacancy, are important considerations. That said, while bonds and bank accounts may guarantee a low percentage yield, other investments like shares can be even more uncertain than property. You can, after all, influence the desirability or reduce the cost of property to make it attractive to tenants. Unless you are on the board of directors, you’re not likely to affect the performance or dividend payments of a stock-market listed company!

Capital Growth

The general perception, that property goes up in value over time, is borne out historically. Britain has had property valuations since the Domesday book, and the general trend is for land to increase in value at around 7% per annum, set against an average inflation rate of between 3% and 4%. In other words, in general property is getting more and more expensive. But there are major caveats to this. In the short term, the property market fluctuates. Falling prices, such as we have seen over the last 18 months, as happened at in the early 1990s, can have a devastating effect on anyone who needs to sell. If you can hold on in a falling market, all the evidence suggests prices will recover…  but not everyone can afford to wait for that. Property prices are also affected by local factors which buck the national long-term trends. If you owned farmland around what is now Milton Keynes, you will have seen your property value multiply many times over. If you own a row of terraced houses in a remote mining village in Wales, those buildings might not now be worth anything at all.

But, these warnings not withstanding, the general trend over time is for property values to rise. This contrasts with many other investment products. Take, for example, money in the bank. That £100,000 in a high interest account might produce a yield of 6%, guaranteed year on year. But the value of that £100,000 capital investment is constantly declining in real terms, as general inflation reduces the value of money. If the interest is re-invested at the rate of inflation (say, 3%), suddenly the actual return is only 3%.

With property, the capital value exists independently, and is linked by default to the housing market and the general economy. Property prices follow the market without necessarily having to re-invest the yield. That £100,000 flat will be worth £105,000 if the market goes up by 5%, even if you haven’t spent any of the yield on it. Indeed, capital growth is generally where property investors make their big returns… but it’s a long term strategy, not a get-rich-quick scheme.


This is, perhaps, the most important consideration of all. How much does it cost to buy £100,000 worth of shares? The answer is simple – £100,000 (plus a few fees). Or to put £100,000 in the bank? Same again, but with no fees. But how much actual ‘money down’ does it cost to buy £100,000 of property? Even including expenses, the answer can be as low as £16,000. This is because you can get a mortgage to buy an investment property. And, while no investment ever comes without risks, the fact that banks will lend against the security of a building gives an indication that property is seen as relatively low risk. That intuitive sense, that a building is real, carries a lot of weight with financial institutions. Try borrowing £80,000 to buy shares and see how far you get. But with property, banks will generally lend at least 75%, and sometimes as much as 85% of the purchase price (even in this climate… time was you could borrow even more than that..!)

Borrowing money to multiply the effects of the growth of an investment is called leverage, or ‘gearing’, just as the gears of a car amplify the drive of the pistons into the turn of the wheels. Why does it matter? Because even though you only paid for a fraction of the purchase price, the yields and capital growth are based upon the entire property value. Let’s go back to that £100,000 flat, which we’ve bought with an 80% mortgage. It’s actually cost us £20,000, then. If property values go up 5%, the flat is now worth £105,000. It looks like a 5% capital growth. But..  it we only actually paid out £20,000. So that £5,000 increase is actually a 25% increase on our capital. That’s where the money is!!!


If you borrow money, it comes at a price. The interest rate of your loan shows how much you have to pay each year just for the pleasure of having that money to spend. Bank rates vary with the times, and at any given point there are an array of deals available – hence the importance of talking with an independent financial advisor to find the best and most suitable one. Investment property is treated like a business for tax purposes. The rental income is taxable income, but it can be offset against the interest you pay on the mortgage for that rental property, and it describes the actual cost or return you make from a property.

If the rent pays the interest and nothing else, it is ‘cashflow neutral’. If you have money left over, you have a positive cashflow. The amount of profit you make as a percentage of the actual money you spent is your ‘cash on cash’ return, expressed as an annual percentage. If you need to top up a shortfall, that is ‘negative cashflow’. If you offset those losses against other areas of income to reduce your tax, that’s ‘negative gearing’. And if this hasn’t already convinced you to hire an accountant, then the fact that the tax laws change with every budget really should!

Comparative values of investment

To illustrate why property can be a great investment, consider the table below. To make things as simple as possible, we will ignore any purchase costs, fees, tax, and so on…and let’s assume everything is 5% – the rate of inflation, the growth of the stock market, the share dividends paid, the increase in the property market, the cost of a mortgage. In practice, of course, all of these things are different, so it’s important to stress that the table is purely illustrative, and that financial advice should be sought before making any investment.


In the right hands, and with proper advice, property can be a fantastic investment. Like all investments, it has its risks, and you should seek professional advice, and become as knowledgeable of the factors which can affect the market, and of the legal and tax implications, before you buy. If you want a more detailed consideration of the pros and cons of property investment, do lots and lots of research. The introductory books listed below will give you a starting point. Talking with estate agents, financial advisors and accountants will also help. Good luck!

Selected Bibliography

“Rich Dad, Poor Dad”, by Robert T Kiyosaki and Sharon Lechter, published by Time Warner, 2002.

“Real Estate Riches: How to become Rich using your banker’s money”, by Dolf de Roos. Rich Dad’s advisors series; published by Little, Brown 2002. Various other editions in existence. Available on second hand for 1p.

“Beating the Property Clock: How to Understand and Exploit the Property Clock for Maximum Gain”, by Ajay Ahuja, published by How To Books, 2004.

“Successful Property Letting – How to Make Money in Buy to Let”, by David Lawrenson, published by Right Way Plus, 2008.


When an offer is accepted



‘Sale agreed’. It’s what buyers and sellers alike are hoping to achieve… an offer accepted, a deal done. But in many respects this is, to borrow a phrase, ‘the end of the beginning’. The time it takes between accepting a deal and the ownership of a property legally changing will take weeks, and may take months. Until contracts are exchanged, your agreement to the sale is not binding, and the weeks after the sale is agreed can be the most frustrating and worrying part of the whole process. If you know what to expect, it is easier to prepare for it.

Sale Agreed – the next step

Once a sale is agreed you will immediately be asked which solicitor you are using. This is because confirming the sale is a legal process (called conveyancing), and from now on the matter is in the hands of the lawyers. The estate agent will send out a document called the ‘Memorandum of Sale’, which has the buyers and sellers details, their agreed price, a list of what is included in the sale, and contact details for the solicitors on both sides. Nothing else will happed towards the sale until this document is sent out, so its better to be ready with a solicitor in place before you reach this stage.

What the solicitors do

English law operates under the principle called ‘Caveat emptor’, which means ‘buyer beware’. In other words, it is the buyers’ responsibility to make sure everything is as they expect it to be. This is what the buyers’ solicitor has to do, by raising a series of enquiries and checking the information on record about the property being purchased.

The list of documents and searches that need to be done varies from area to area, but will invariably include many of the following:

  • checking with the water authority that the mains water and sewerage systems are provided, and that the owner of the property does not have to pay for their upkeep
  • checking with the Local Authority to make sure there are no approved planning consents in the area which would affect the value or rights of the home-owner
  • checking with the Land Registry to make sure that the title deeds to the land are in order, and that the seller is the rightful and legal owner of the land or home they are selling
  • checking with the Highways authority to make sure the road is an ‘adopted highway’ – in other words that the government, and not the homeowner, is responsible for keeping the road in good order
  • checking for local geographical, geological or environmental information – this can include reports on the likelihood of subsidence in former mining areas; flooding in river basins; on radon gas emissions in the area, or on the safety of old land-fill or contaminated sites.
  • Checking for ‘covenants’ or ‘easements’ – that is, restrictions on the use of a property written into its title deeds, or rights of access granted over the land, or rights of access over other people’s land to the property itself.

Some of this information is covered in the Home Information Pack. Some can be applied for directly from the relevant authorities. Some has to be requested from the sellers’ solicitor. All of it will take time to collect and confirm, and may cost money for the documents themselves. These extra costs are called ‘disbursements’, and are usually in addition to the legal fees themselves. A conscientious solicitor will make sure that every legal detail is confirmed and cleared before going ahead with a purchase. The seller’s solicitor should provide any information as quickly as possible.

Mortgages and Surveys

Although these two things are separate, the former always demands the latter, so it is easier place them together. If you need a mortgage, you should already have a mortgage approved in principle, but you will need to provide the exact details of the house you are buying and the price you are paying to turn that principled agreement into a firm offer. The mortgage lender will insist on conducting a survey on the home, to make sure that it is really worth the amount agreed. The property is their security on the loan – of you can no longer pay the mortgage, the lender has to know they can get their money back from the sale of the house. You will have to pay for this survey – usually in the region of £400 – but the work is being conducted on behalf of the lender, so you have no redress if the surveyor gets it wrong.

A mortgage survey is the least rigorous kind of survey. The surveyor will be a qualified professional, and will spend a couple of hours checking the interior and exterior of the house, but they will not do a detailed structural analysis. If everything is fine, the survey will give the go-ahead to lend the money. If, however, there are things of concern to the surveyor, it is quite possible for the survey to insist on more detailed, expert reports on issues such as the roofing, the potential presence of asbestos, or the state of any damp or timber problems in evidence in the property. Again, further reports may well involve more expense to the buyer.

In the worst case scenario, a mortgage survey might conclude that the home is not worth the agreed price, or that work must be done to the property before the full amount of the  mortgage is paid. If this happens, it may be necessary to renegotiate the price, or to come to an agreement with the seller as to what work is done when, and who pays for it.

Many buyers, with or without a mortgage, want greater assurance of the condition of the home they wish to buy. There are two further survey options available. A Homebuyers’ survey is commissioned and paid for by the buyer, and the surveyor is legally answerable to the buyer if they miss anything fundamental. This survey is more in-depth and thorough than a mortgage valuation survey. Sometimes, a mortgage company will accept a Homebuyers’ survey, but always address this matter directly or through your IFA before it is commissioned.

Be aware, also, that surveyors are cautious about their legal obligations. It is not uncommon to find phrases in a survey which convey little information but which protect the surveyor against the charge of overlooking something that is discovered later. Many surveys contain phrases like ‘the condition of the roof suggests that it may need replacing within the lifetime of the building’. This doesn’t actually say if the roof will last for five years or five hundred years, but it does protect the surveyor against legal action if the slates start to fall once the new owner moves in.

The most expensive but most rigorous form of survey is a full structural survey. A structural engineer will examine in detail all aspects of the construction of the property. While the cost may be double that of a mortgage survey, this kind of report should bring reassurance, or identify problems if they exist. Given the cost of any property, buyers should seriously consider getting a full, detailed report on their purchase.

A survey takes a few hours at most, but booking the surveyor might mean a delay of a week or two, and waiting for the surveyors report is a principle cause of delay for mortgage offers. It is important, then, to address these issues at the first opportunity.

The role of estate agents

In the strict, legal sense, the Estate Agent has no role or responsibility once the sale has been agreed and the Memorandum of Sale issued. In practice, though, this time is when a good agency really earns their keep. Solicitors are notorious for working to their own time. Lenders have hundreds of applications for loans. IFA’s have a limit to what they can do for each client. Buyers have their own sales, and often their own sales agents. Property chains can involve dozens of these professionals. Usually, it is your agent who will chase and harry all of these people into line to look after your sale or purchase. Remember that the other professionals – from lawyers to brokers to lenders to surveyors – are not working for the agent. There is only so much an estate agent can do when you, or another person in the chain, is the actual client of the solicitor. Nonetheless, a good agent will keep you, and everyone else, informed of exactly what is going on, which documents are needed by whom, and why there is a delay should one occur.

Incidentally, cheap estate agents usually keep their fees low by cutting back on this kind of work, or even cutting it out altogether. While a handful of sales progress with no complications, with no gaps in communication between the professionals, and with no hiccups or hold-ups, in practice this is rare indeed. When problems do occur, a good agent will anticipate and solve them without you even knowing, but a bucket-shop agency will most likely lose the sale. Cutting costs can really become expensive when this happens, as any fees you have paid for your own surveys etc. could be lost, and you will have to go through the stresses of finding a buyer all over again.

Ready to exchange

The exchange of contracts is the point at which an agreed sale becomes a legal commitment. The solicitors for both sides will put together the contract of sale which specifies the amount to be paid, and all of the details regarding the land, property and goods included in the sale. Buyer and seller leave a signed copy of the contract with their own solicitor. When, and only when, both sides are happy that everything is agreed, checked and in place, then the signed contracts are exchanged. From this point on, there is no backing out.

The contracts that are exchanged will agree a completion date – that is, the day when the money has to be handed over and the property legally changes hands. This can sometimes happen at the same time, or it can be agreed for several months in the future. On occasion, a contract can specify a deadline but allow for an earlier completion in advance by mutual agreement. Exchange of contracts confirms the sale will go ahead; completion is when it actually happens.


Until completion, the seller still owns the property. For the buyer, and the buyer’s solicitor, it is vital to have the money ready to transfer. Most solicitors won’t exchange contracts until this is confirmed. It can take several days for the mortgage company to release the funds, and it will cost money to send money immediately, so make sure there is enough time for this to happen. Failing to complete on a purchase on the agreed date can carry heavy financial penalties. Fortunately, it doesn’t happen very often.

Many people choose to move house on a Friday, which makes this an extremely busy time for lenders and lawyers. If at all possible, avoid completion dates on Fridays for this reason. The keys to your new home won’t be handed over until completion happens, and it might run late into the afternoon if you pick the busiest day of the week. This can cause problems for removal firms, and might end up with you working late into the night to get boxes and furniture out of one place and into the next. Worse, if anything goes wrong or there are last minute delays, the offices will close until the Monday, and you may just find yourself with nowhere to go. Although this worrying prospect is a rarity, it’s best avoiding the possibility by picking any other day on which to complete your sale or purchase.

When the money is received from the buyer by the seller’s solicitor, the sale has completed. The solicitor should tell the estate agent, buyer and seller. The estate agent can then release the keys to the new owner. Congratulations! You’ve just moved house!

Gazumping – What is it, and why does it happen?

imageThis often-used jargon term has fallen out of favour with the downturn, but when prices pick up it will doubtless once again become part of the vocabulary of buying and selling property.

The word describes the situation when a seller, having already accepted an offer from a buyer, then changes to accept a different, higher offer from a different buyer. Making a higher offer on a property that already has a ‘sale agreed’ is called gazumping: the unfortunate buyer who misses out on the home they had agreed to buy has been ‘gazumped’. This is not just bitterly disappointing – it can be very expensive, because the first buyer may already have spent hundreds of pounds on legal fees, mortgage applications and surveys. Their money – and ‘their’ new home, with the dreams and aspirations that went with it – are irrecoverably lost. They are back to house-hunting, poorer but no wiser, as it could just as likely happen again.

This, of course, happens more often in an upward market, when buyers are competing for desirable properties – although it can take place at any time if a ‘new’ buyer finds their dream home only after the original sale has been agreed, but before it has been transacted, or if a potential buyer suddenly finds a buyer for their own home, and so is newly in a position to make an offer.

How can it happen?

Gazumping is possible because there is no legal status to an agreement to buy and sell a home in England and Wales. It is only when contracts have been exchanged that a property sale becomes binding in law. Until that moment, the buyer and seller have nothing but each other’s word to rely upon, and either is perfectly entitled, by law, to change their mind and pull out of the deal.

Can it be stopped?

No. As an act of good faith, the buyer (or the estate agent) will usually ask the seller to take their home ‘off the market’, and to display a ‘sold’ or ‘sale agreed’ sign. Estate agents will stop promoting the property, and will usually stop taking viewings on the home. It’s sometimes thought that estate agents encourage gazumping, but in practice it is the opposite… agents are usually happier for an agreed sale to go ahead without complications. Gazumping undermines this, and can cause mistrust all round. For the agent, who earns a small percentage of the final sale price, the difference between the offers makes only a very small change in the fee, so there is little reason why an agency would want to encourage it.

But, however much an estate agent might not wish to see a gazumping bid, the agent is legally obliged to pass on every offer made to the seller. It is an obligation of the Estate Agents Act 1979 that an Estate Agent has to pass on every offer made on a property – even if it is already ‘sale agreed’. The agent may refuse to undertake more viewings, and may make it clear that the home is sold, but until that contract is exchanged, the agent has no choice if another buyer insists on making an offer.

That’s when it becomes really complicated. The estate agent is working for the seller, and is both legally and morally bound to give the best advice and service in the seller’s interest. The buyer is not the estate agent’s client. A gazumping offer will be higher – often significantly higher – than the original offer. Also, the new prospective buyer may well be in a better financial position – less dependent on a mortgage, or perhaps even a cash buyer with no house of their own to sell. The agent has to give the best advice to the seller, and sometimes there is a clear case to go with the new offer. Indeed, even if the agent feels that it is better to stay with the first agreement, the seller may be swayed by the prospect of more money. More often than not, the gazumping offer will be accepted, even if the original buyer has already incurred costs and set their hopes on their new home.

Is it wrong?

Legally, definitely not. Morally… that’s a hard question. Certainly the original buyer gets a very rough deal. But it’s also very hard to expect the seller to turn away a bigger, better offer. Many sellers do feel a personal or moral obligation not to break their original agreement…  but, if the gazumping offer is tens of thousands of pounds higher, that is a very hard decision to make. It’s not necessarily fair to expect anyone to sacrifice such a large amount of money just to keep to an informal agreement with no legal status. Remember, too, that both the new buyer and the seller get what they want, even at the expense of one disappointed party. But it’s clearly not a very nice situation for those negatively affected.

It’s interesting to note that in Scotland, where the buying process is different, the acceptance of an offer is the close of the legal process, so gazumping can’t happen. Perhaps it would be better to extend that system south of the border. But, until the law is changed, gazumping will be an occasional part of the picture when houses are bought and sold. Just don’t blame the estate agent!

Making and receiving offers


maison-et-objet-paris-2015-market-for-the-home-2.0.jpgThere are two ways to look at a prospective house sale. The first is antagonistic. The buyer wants to pay the lowest possible price. The seller needs to get the most money they can from their sale. These two camps are in opposition, and if both bring this attitude to the negotiation, it can be very hard to satisfy both parties. The other perspective is collaborative. The buyer wants to buy, the seller wants to sell, and both sides are looking to achieve the same objective. Adopting this attitude will make things much easier to resolve. Both perspectives are, in some sense, true, but the first way can lead to intractable problems and stubborn negotiating that gets in the way of agreeing a sale. A constructive approach offers a ‘win-win’ solution, where everyone is happy with the deal.

The buyer’s perspective

Before making an offer, know exactly what you can afford. If you need a mortgage, speak to an Independent Financial Advisor (IFA) and get a Mortgage Approval in Principle (AIP). This will let you know how much you can borrow, and how much you can expect pay back each month. If you are a cash buyer, or are getting your money from other sources, you need to do the same calculations to truly know your financial position.

Remember – buying a house is only a means to an end. For most people, the aim is to build a new life in a new home. If you find the right house, focus more on the outcome and less on the negotiation itself. Of course you want the best deal, for less money. It’s natural to offer low, and to do your utmost not to pay more than you have to. But it’s hard to weigh the value of finding the right place. If you buy with a mortgage, you only need a little extra cash to make a much better offer. For example, if you are borrowing 80% of the purchase price, £5000 more will only cost £1000 in cash, plus a little extra each month. Some buyers get so caught up in ‘doing the deal’ that they lose sight of how little it will actually cost to improve an offer. Concentrate on what you are trying to achieve in the long run, rather than worrying about ‘winning’ the negotiation. If you find the home you want at an affordable price, you are already a winner.

For investment buyers, it’s almost the exact opposite. You should only be looking at the numbers. An investment property is a business, and you should try to dismiss the emotional appeal of a particular house. There, it comes down to the maths of whether you will attract tenants, and whether the rent will cover the cost. Even so, being direct and honest about your position, rather than trying to haggle, will give you a much better chance of achieving your goals. Investment buyers, though, should be willing to walk away if the numbers don’t work.

The Seller’s Perspective

Constantly ask yourself ‘what is it you are trying to achieve?’  If you are buying a new home with the proceeds from the sale, you should have a good idea of how much money you need to make. If you receive an offer which is too low, perhaps you can make a lower offer on the home you need. If there’s a chain, it’s easier to ask five people to take £2,000 less than for you to accept £10,000 below your price.  A good estate agent can help a lot in these cases. If you want a quick sale for personal or practical reasons, it can be better to accept a reliable buyer at a lower price, than to hold on in hope of something higher that may never come. Knowing your own priorities will help guide you towards the best decision.

Naturally you want the best price. The Estate Agent is working for you, not for the buyer, and although agents want a sale, their advice on the state of the market and the quality of the offer should be taken very seriously. If you are holding out for more, it’s useful to have something in reserve. Including furnishings in the price can give the buyer the justification for a higher offer. Buyers want a deal, too, so have something extra to give in order to get what you need.

It can be good to be flexible or creative. A buyer may be able to afford a larger mortgage but may not have ready cash available. If your home is just over a stamp duty threshold, perhaps you can offer to pay the duty, so that the buyer can offer more for your home but has less cash to pay up-front. Maybe you can offer to pay the removal costs out of the sale price. In both cases, the buyer can use the money saved to add to a deposit, allowing them to borrow more for a higher purchase price. If it costs you £5,000 in stamp duty to get £10,000 more for your home, you have clearly done well out of the deal!

Unproceedable offers

This is when a potential buyer makes an offer, but can’t go ahead with a sale until they have a buyer. Sometimes, the obstacle can be a link much further up the chain. They are hard to evaluate: on one hand, it’s great to have a potential buyer lined up, but on the other you might be waiting for months before everything comes together. If you receive an unproceedable offer, you may be willing to accept the price, but it is usually a good idea to leave your home on the market. The estate agent of the person who has made the offer has almost certainly told them it will be easy to find a buyer. It may be true, but be sceptical to guard your own best interests, and ask your own estate agent for their opinion. At very least, suspend marketing only to a deadline to give your prospective buyer some time to complete the chain.

If you want to buy a home but haven’t yet found a buyer, it’s still worth making an offer. First, you will have some idea of whether your chosen home is affordable. Second, you virtually guarantee that the estate agent will keep you informed of any other offers or developments. Most important, you have a real idea of how much you need to get for your own home. If your unproceedable offer is accepted, you may be able to take less for your own home to complete the chain. But be quick – even if you have your heart set on a home, you can’t expect the seller to wait forever.

A last word on negotiation

For both sides, remember that negotiation is only the means by which you both arrive at an agreement that suits everyone. The more honest and collaborative the process, the less likely it is to break down later on. You both win, or you both lose – very rarely is this not true. Be honest with yourself, and know your own mind and financial position. Be prepared to compromise or to walk away. It’s easy to get caught up in the detail, but is it really sensible for a deal worth hundreds of thousands of pounds to fall apart over a couple of hundred quid? From the minute an offer is made, both buyer and seller want the same result – ‘sale agreed’!



Going on the market


So, you’ve chosen you’re estate agent…  what next? This article will help you prepare for the practical stages of getting your home on the market.

Home Information Packs

It is now a legal obligation to have a Home Information Pack (HIP) for every residential home sold in England. The basics of this must be available before a home can be marketed, even if you are selling privately without an estate agent. You will almost certainly need a professional to put the pack together for you – most estate agents and many solicitors can do this, as well as a number of independent companies. The cost of the pack varies, but expect to pay between £200 and £300 for an average home.

One compulsory element of the HIP is the Environmental Performance Certificate (EPC). This involves a qualified inspector looking at such things as your heating system, loft insulation and double glazing, and evaluating both the current condition and potential upgrade of the energy efficiency of your home. Fortunately, the HIP provider will be able to arrange this for you as a part of the deal, but as your home can’t be advertised until it’s done, the sooner you can make the arrangement for the inspection, the better. Getting the HIP is the first thing you have to do, and getting the EPC is the first part of the HIP. 

Creating Property Details

The property details that the agency creates will be the principle source of information for most viewers.  It’s not just those buyers who enquire directly that will be sent a paper copy of the particulars…  almost all automated estate agency systems also send the same information to the internet.   Getting the details right, then, is an important part of marketing your home.

Estate Agents are also under very stringent legal obligations to be accurate in their details, so expect and excuse the amount of time it takes to get things right.

Measuring, Photographing and writing descriptions

The agent will need to measure the property, and to take both internal and external photographs for the marketing brochure.

If you haven’t already, tidy your home for the camera!  You will know at what times of day the front and back of your property gets the sunlight – so make sure you tell the agent.

If there are any special details or characteristics of your home, do tell the agent.  The estate agent may not know that your bath-taps are engraved from sterling silver, or that the kitchen worktop was hand-carved from Dartmoor granite.  If you have guarantees or certificates to show the date and quality of renovations or extensions, have them ready, so that they can be mentioned in the particulars.

All buyers welcome any reassurance of quality.  If a prospective buyer sees two identical Victorian terraces in the same area for the same price, but one has a 10-year guarantee against woodworm and a 20 year guarantee on a recent re-roofing, then guess which one will sell first??!  Guess which one is less likely to make the full asking price?!  So, any information you have about the construction or interior of your home should be giuven to the agent before they write their descriptions.

Make sure you mention, too, all the local facilities and amenities nearby.  The agent will know about some of it…  the general area, the nearest shops, and so on… but it’s possible that there will be some local details that only residents are really aware of.  If there is a neighbourhood watch scheme, or a hidden alleyway for the rubbish bins, or a residents’ only parking bay, or a weekly visit from the mobile library…  any and all of these details and more might persuade the perfect buyer to arrange a viewing.

What should you include with the sale?

This is an often-asked question, and the final answer will vary from house to house.  As a general rule of thumb, if it is built-in, include it from the outset and say so in the details.  Integrated ovens and hobs, or inbuilt bedroom wardrobes, are good examples of things which should be left and should be mentioned.  Carpets should almost always be included – apart from anything else, they won’t necessarily fit a new home, and unless they are extremely expensive will be damaged by removing anyway!

You may consider mentioning other items, too..  but remember that if it’s written into the particulars, then it is legally considered part of the sale.  The likes of blinds and curtains are usually cut or fitted to the dimensions of the windows they serve, but their inclusion in the details makes a commitment to leave them with the house.  Equally, bulky items like freestanding white goods – especially dishwashers and washing machines – don’t always take well to being moved, and it may not be worth having older items moved…  but again, having them listed in the details is a commitment.

It’s generally better, with these kinds of item, to leave them out of the written details, but also to have decided in broad terms what you might leave behind.  This can be very important in negotiation, because of the very strong psychology that affects people in a bargaining situation.

People are very reluctant to give ground unless they feel they are getting something in return.  If you receive an offer for your home which is lower than you are prepared to accept, an outright ‘no’ can sometimes close the door on further talks, especially if the buyer has put forward what they consider to be a genuinely fair amount.

But if you are in a position to add more ‘value’ to the sale – by offering to include all the curtains and blinds, or even the white goods – then it is much easier for the bidder to justify an increased amount of money.  You may only be adding in things you’d have given away anyway, and the increase in bid might be far more than the value of those goods, but in negotiating terms both parties feel that the other side has made a compromise, and that both sides are working towards an agreement.

So, in general terms – if it’s fitted, include it; if it’s not, don’t mention it but be willing to consider using it to make a deal.

The one exception to this would be if you are selling a rental property, or if your home is in an area where investors are the most likely buyers.  Then, if you can leave furniture, consider including it in the details.  Investors are often very happy to buy a home that can be let out straight away.  Even in this situation, though, if you are unsure, leave it out of the written details, but let the agent know that you would consider leaving furnishings for the right buyer, and at the right price.

Do the details make you want to see the house?

The property details are important.  The description of your home should paint a picture and create an emotional response, giving a person who has never seen the inside of your home a real sense that it is a place they might enjoy living…  or at least, that it is somewhere they’d like to find more about.

Agents who overlook this, and who write nothing more than ‘window to front aspect, radiator, tv point’, and really letting their clients down.

Signing off – don’t delay!

Once the agent has created their details, they will send a copy to you for approval.  Read them carefully and check that you are happy with them.  If there are factual errors, correct them.  If there are descriptive points that you feel under-state or miss out the best aspects of your home, then let the agent know, and do so as soon as you can.  The agent will want to be marketing your home as quickly as possible, and may already have begun sending information out, so the earlier you get in touch, the better it will be for you!

Viewing arrangements

This is another important aspect of the marketing that you should discuss with your agent at the outset.

When can viewers come around?  In general terms, the more time that you can make your home available for viewing, the better.  Your perfect buyer might work nights, or have young children, or live a long way from Exeter.  It’s possible they will only be able to visit at times that most people would find inconvenient, or most agents would be reluctant to work.

Who will conduct the viewings?  Any agent that doesn’t offer to accompany every viewing should be ruled out from the start, even if you don’t feel you need accompanied viewings, because it suggests that the agency isn’t willing to work hard enough for you.  Some agents may refuse ‘out of hours’ viewings on principle: this again throws real doubts on their ability to provide a commitment to service in all other areas, too.

If you are in any doubt, get the agent to do all the viewings.  Estate Agents are usually confident and competent at showing strangers around a house.  An agent will be more objective than the owner, and viewers understand this: while the owner might exaggerate features or downplay problems, a good agent will give their best, honest assessment when showing someone around.

This is just good business sense, because if the agent says something that turns out to be misleading or wrong, not only are they stepping close to breaking the law, but they also undermine a future sale should they be ‘found out’…  and, of course, the new buyer is moving into their area, so the agent knows their future reputation is in the hands of the new owners just as mach as the old ones.

If the agent is conducting viewings for you, it’s probably better to be ‘out’.  The viewers will be less inhibited, and might ask more open questions, and stay for longer.  Plus, of course, the more people in the house, the more crowded it will feel.

For second viewings, though, it is a good idea to be available, if the agent thinks it would be of assistance.  By the second viewing, the house-hunter is already showing serious consideration of a property, and they are more likely to have direct questions about living in the house…  utility bills, local taxes, the immediate neighbours, and so on.

Some sellers are occasionally reluctant to give the agent a key.  Don’t be.  Agencies all have systems to ensure that the keys are not obviously related to any given property, and all agencies have insurances in place.  Nothing bad is likely to happen while an agent has your house-key, but even so you should be reassured that the agency’s own policies will add some further protections above and beyond your own insurance policies.

One thing you should clarify, though, is the arrangements by which viewings are confirmed, and especially what the agent should do if they cannot reach you.  Viewings should be confirmed 24 hours in advance or more.  Let the agent know what to do, though, if they try and can’t reach you.  Is a message sufficient?  Should an unconfirmed viewing be cancelled, or should it go ahead??  Address these issues before they arise.  If you can, give the agent permission to go ahead if ever there’s doubt.  Also, it is not unusual for people to call in and ask to view that day.  Be clear, once more, what the agent should do in this situation.

When waiting for viewings to take place, please understand that not everyone is on time… and occasionally, it might be the viewing before your home that is late.  If the agent can let you know that they are running behind, they should, but it’s not always possible if one is showing clients around non-stop.  Alternatively, the people coming to your home might be seeing several different properties, and could linger in any of them (or alternatively reject them from the front doorstep!)  So, consider all viewing times as contingent, because (as with any appointment-based system), a single interruption to the schedule might move everything around a little without notice.

Finally, if a viewing is booked with you, but the person doesn’t show up, please don’t be too hard on the agent!  Sometimes, sort kind of person that doesn’t keep an appointment, is not the kind of person to give the agent advance warning.  Chances are that the agent has waited some time to see if they are coming, and has called to ask if they are still on their way.  This can have a disruptive effect on other viewings later in the day, so it might be that the agent doesn’t have the chance to tell you that the viewing didn’t happen until much later.  It can be frustrating, especially if you’ve cleared up or gone out especially, but it’s not something that the agent should be blamed for: they will be as fed up by ‘no-shows’ as you are!

Viewing feedback

Having people look around your home is one thing: finding out what they think is another altogether.

An estate agency business must regard this as a key part of its role.  It does two things – it identifies issues about the home in question, so that the agent can let the seller know what, if anything, needs changing.  It also updates the agent as to what their buyers are looking for, so bringing them closer to their own market.  Any agency that doesn’t chase feedback after it’s viewings is letting down buyers and sellers alike…  so ask your agent how their company ensures that viewings are followed up!

Most sellers are keen to know what people thought of their homes after each viewing.  The one difficulty that agents have, though, is actually getting the chance to find out.  Following up viewings is vital, but do bear in mind two things: first, that not everyone can be reached at once, and messages often have to be left; and second, that very few viewers that didn’t like a house ever actually return calls to the agent to tell them so.

In theory, events should happen as follows:

  1. Viewing takes place
  2. agent gets feedback from viewer
  3. agent tells seller

In practice, what very often happens is this:

  1. Viewing takes place
  2. agent leaves message with viewer
  3. agent leaves second and third message
  4. no response is effectively a ‘no’ but there’s nothing to tell the seller
  5. seller feels the agent doesn’t keep them informed

Sellers get frustrated, sometimes, if they feel and agent isn’t passing on feedback…  but in practice, it is frequently the case that there is no feedback to pass on, which itself is an indication that the viewer wasn’t interested.  Neither agent nor seller wants a succession of calls saying ‘still nothing to tell you’.

Establish that your agent has a good system in place for taking feedback and passing it on.  But, if you’re sure this is the case, give some leeway to the agent to call you only if and when there is a need to.